Welcome
to my Portfolio
I’m a UX designer who focuses on Goal-Oriented UX.
Looking to improve engagement and conversion by enhancing the digital product experience?
I’m your UX designer.
Understand
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Ideate
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Test
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Launch
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Repeat
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Understand ------------ Ideate ------------ Test ------------ Launch ------------ Repeat ------------
Dunn-Edwards Website UX
Improving the UX issues the website faces to increase the conversion rate and engagement rate.
Trevanna Track
SaaS UX
As the number of users increases, so do their needs.
Reimagining UX to fit the client’s and the industry's needs to scale.
Hybrid Role: UX deisnger & Project Manager
Sanford Health
Website UX
Long overdue for a website redesign, stakeholders wanted to reduce the load on customer service calls.
We started the deep dive by analyzing the Heatmap from Hotjar.
About Me
Looking back, not sure how I got here but….
10+
Years of Experience
20+
Website Projects
10+
Mobile App Projects
5+
Saas Projects
20+
Years of Playing
TCG Games
My Design Process Inspiration.
The Squiggle
“The Process of Uncertainty”
by Damien Newman
The tools I like to use to design.
Started with Omnigraffle, and now I’m here. There are various tools I’ve used throughout my career; these are a few to highlight. Currently exploring AI Tools to add to my design flow.
Pencil & Paper
Even though we design for digital space, there’s nothing that can replace these when organizing thoughts.
Figma
The current ultimate design tool for designing and prototyping.
Miro
Giant whiteboard for anything and everything, it is easy to get lost in here.
UserTesting
User feedback is a must when designing, even the bad one.
Google Analytics
Let’s first understand the current health of the digital product.
Honorable Mentions
LeaseHawk
Optimized chatbot conversation flow to enhance appointment experience.
CronoTrack
Event Registration App revamp. 50:50 chance you’ll get to see this design when you run a marathon.
Athlinks Insights
Powered by AI, designed a dashboard for Event Directors to have their athletes and registration data at their fingertips.
Meineke
Various digital projects aimed at increasing traffic and conversion to help partner franchisees.
Let’s Connect
Thanks for making it this far. I hope you enjoyed my story. Let’s connect through LinkedIn, or you can reach me through the form.
I would love to hear your feedback or a recommendation for an AI design tool. :)
https://www.linkedin.com/in/minuxd/